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Field notes

Research, playbooks, and product news.

Writing from the Respira team and the operators running HypoxBreath in the field.

Respira · Field Notes

Operator Playbooks

Marketing IHT compliantly: what you can and can't say to members.

A plain-English compliance guide for studios offering intermittent hypoxic sessions. Phrases that land safely, phrases that don't, and a 60-second review checklist for every piece of copy.

·5 min read
Field Notes

Operator Playbooks

The IHT service line: a payback model for a single device.

Forty minutes per session at $90–$150 a slot. Here's the math on payback for one HypoxBreath device — at full utilization, at average, and at the breakeven floor.

·5 min read
Field Notes

Operator Playbooks

Positioning IHT on a recovery menu without overpromising.

How studios bundle hypoxic sessions alongside sauna and cold plunge, what to charge, and the member-facing copy that holds up under scrutiny.

·5 min read

Field Notes

New research and operator playbooks, monthly.

Compliance-aware research breakdowns and studio playbooks. No spam, no hype. Unsubscribe whenever.

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