Field notes
Research, playbooks, and product news.
Writing from the Respira team and the operators running HypoxBreath in the field.
Operator Playbooks
The IHT service line: a payback model for a single device.
Forty minutes per session at $90–$150 a slot. Here's the math on payback for one HypoxBreath device — at full utilization, at average, and at the breakeven floor.
Operator Playbooks
Positioning IHT on a recovery menu without overpromising.
How studios bundle hypoxic sessions alongside sauna and cold plunge, what to charge, and the member-facing copy that holds up under scrutiny.
Science & Research
What intermittent hypoxic training actually is — a primer.
Hypoxic intervals, IHHT, altitude tents — overlapping terms that describe different protocols. Here's the working vocabulary, plus the body's adaptive response, in plain language.
Science & Research
How the body responds to hypoxic intervals: a research roundup.
Six peer-reviewed papers on EPO, hemoglobin response, exercise performance, and recovery markers — and what each one is and isn't saying.
Science & Research
Altitude athletes pioneered this. Here's how it reached wellness studios.
From Soviet aviation labs to Olympic teams to the recovery menu at a Brooklyn studio — a short history of how intermittent hypoxic training crossed three professional worlds.
Field Notes
New research and operator playbooks, monthly.
Compliance-aware research breakdowns and studio playbooks. No spam, no hype. Unsubscribe whenever.
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